As the labor market is in continuous evolution, Millennials or Gen Y employees are no longer motivated by long term stability in a single firm up to retirement. Instead, GEN Y values and motivations are quite different. Therefore, HR are now adapting and developing new strategies focusing on employee attraction and retention.
Gen Y has no longer interests in staying in a company until retirement. Instead, workers are eager to explore the different and valued path to build up their career path. Therefore, For firms looking to attract the best candidates within this ever-changing environment, recruitment should be designed by using three key tactics
1) Know the market
It is essential that employers know why candidates are looking for work in the first place. Gen Y employees have certainly different motivations than Gen X. i.e. Monetary compensation may not be the sole motivation. Many millennials are happy to work for less money but for firms that value culture, social and environmental sustainability and companies with community and social impact. For employers to understand this, the hiring process can evolve from simply looking for the right people to repositioning the company by highlighting its benefits, compensation and perks.
2) Leave a good impression
A company’s public appearance plays a huge part in how well it can attract candidates who work hard and fit in with the corporate culture.
The purpose of branding is to communicate clearly to others what your company stands for, who you are as a collective, as well as the values and characteristics that make your business great. It goes much further than beautiful colors and fonts
Great branding will help HR find people who share the right vision and goals, who are motivated in ways that go beyond simply doing work for a firm.
3) Keep in touch with potential hires
Even though a person isn’t exactly suited for an open position, that doesn’t mean HR needs to shut them out of the conversation entirely. In fact, it’s better to maintain a relationship with these prospective candidates as this may make it easier to fill vacancies which emerge later on.
For more information about talent recruitment service, please view Talent Spot website: http://www.talentspotgroup.com/job/selection
