It often seems like larger businesses can hire for top talents, but that's not necessarily the case. Show the strength of you company and add more power to your small business recruitment.
Make "small" a selling point.
When talking to candidates, be sure to highlight the many benefits of working for a small business. For example, because your staff is small, your employees often perform functions beyond their stated job descriptions. This business advantage can be translated into a career booster for employees, enabling them to rapidly acquire new skills and develop a broad range of abilities. You can also let candidates know that staff members are like family, and the company truly cares about each employee's job satisfaction and professional growth. Because your business is small, talented employees can quickly advance to senior-level positions, keeping their job satisfaction high and employee’s turnover low.
Develop brand awareness. You can create a pipeline of skilled local job candidates who want to work for your company by making your small business visible and top-of-mind in your market. This effort entails building your company's reputation, whether it is for customer service, innovation in the marketplace or leadership in fostering work-life balance for employees.
Leverage your website. Your website is an important tool to help you meet your goals for building brand awareness and communicating your strengths to job candidates as well as to customers or clients. Here you can post detailed information about your company's mission, culture, history, successes, ongoing community involvement, current activities and so forth. Other ways to increase your company's visibility includes executive bylines in business and trade publications, website content on topics in which your company has expertise and sponsorship of forums or workshops for professionals in your industry.
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