In today’s age consumers of information demand mobility and convenience to access that information, which is why mobile recruitment has become a trend. Very soon there will be no differentiation between fixed and mobile technology. We like being mobile and flexible and thus marketers and job portals would now be targeting customers on the go. So all those techies working in the digital arena – buckle up for the new ride!
Things to Understand
- The market for mobile users is growing exponentially and most people now use smartphones. The generation Z is vested in the clicking and tapping world.
- People access mobile web on their smartphones and download apps. Mobiles have overtaken Personal computers as the most-used tool to surf the net.
- Recruitment sites know this a great way of attracting and hiring talent. They are working towards setting up recruitments apps as well as mobile friendly websites. Job seekers, are you listening?
- Smartphone devices are integrated phone and internet portal
According to a mobile recruitment infographic released by a job site in 2012, about one third of the total job seekers demanded mobile versions of job portals and job boards. The existing traffic was seen coming from various sources, of which Apple mobiles accounted for 40 per cent. In 2010, merely 43 per cent people said they owned smartphones. This number more than doubled in three years by 2013.
Mobile Recruiting In The Thick of Thing
59 per cent of candidates are using mobile phones to search for job openings and 52 per cent are using these digital devices to apply. But this happens only if the job seekers are given this opportunity. By the end of 2014, about 80 per cent Americans are expected to own a Smartphone and most of these smartphone users would sooner or later latch on to them to search and apply for jobs. So all those employers and job portals that still don’t have mobile friendly recruiting platforms must pull up their socks as this is the time for action.
